nao serati

17 lookbook

Nao Serati ss/16-17


Johannesburg based brand Nao Serati continues its look into the male body with its spring/summer collection that premiered at SAMW SS16/17. The collection pocked fun at the image of man, with some garments revealing too much and some weakening the image of man. Destines child’s ‘lose my breath’ blasted from the speakers as models actually strut the runway, the Nao Serati show used the image of a girl group as the representation of power, sexiness and world domination.

 Stretched out of proportion Joshua And  Raeez reveal insecurity, confusion and a nerdy sexiness as they themselves ask what it means to be a man in South Africa.  “Does size, height and girth really matter, can a straight man sleep with another man and still be straight, why don’t you feel sexy in sequence?” the designer asks questions that open up male sexuality and requests that men look at themselves.



Clothing : naoserati

Photography: Aart verrips

Styling: Rich Mnisi

Hair and makeup; Renton Wade

Assistants: Siphesihle Zondo/ Amy Zama